Say hello to Tenfold Nail Salon in Johannesburg, a chic upmarket salon that won’t break the bank or your nails.
This past weekend I was invited by the lovely Georgia Shekeshe to visit the latest branch of her understated Salon, Tenfold, in Keyes Art Mile, Rosebank. Her first branch is located in the magnificent Hallmark House building in Maboneng.
The Rosebank branch opened its doors in May 2019 and is nestled between Okapi and BGR on Keyes Avenue. If you’ve never heard of Tenfold Nail Salon before, here’s what makes them special:
We believe the next generation of beauty is a lot more natural, it’s toxin free, socially responsible and definitely a lot more chic and we’re laying the foundation for that. We operate under the belief that self sells, that being yourself, being honest and authentic sells.
Salon visits should be an experience rather than merely bodily maintenance. We’re setting a new standard for what the modern salon could be, raising the bar and paving the way for others to innovate in the space as well.
All of the products used in Tenfold are 5 free and/or cruelty free. What a beautiful & honest nail salon.
The first thing I noticed when I walked into the door was the lack of chemical smell which I generally anticipate to hit me upon entry or even just walking past a salon. In fact, quite the opposite is true of Tenfold, as there is a gentle yet pleasant aroma which greets you at the door.
The second thing I noticed was how spacious and calming the salon is. It has been decorated in a minimalist style with lots of natural materials. Because it’s not an extremely feminine and over-the-top looking salon, Tenfold is the perfect place for males to enjoy some pampering as well.
I was treated to the Tendfold Luxe Pedicure which consists of all the basics like nail shaping, cuticle care, foot filing and moistrising, but also included a very gentle exfoliation using an all natural scrub an amazing hot stone massage!
Afterwards my nails were also painted with a stunning red OPI polish which I chose from their vast selection.
Other natural brands used during my pedi included Essie and Weleda which I was thrilled about! They also stock CND Shellac and OPI gel polishes if you are looking for something more long-term.
Tenfold Gel Selection – CND Shellac
We don’t offer artificial enhancements or acrylic. So many places will follow a nail trend for the bottom line however we are committed to being the best at giving as natural of a manicure as possible in the safest environment possible. We choose our polishes, tabletop products, sanitation equipment, ventilation system and even our collection of tea offerings very carefully so that it is a feel good experience from start to finish. Our implements are all single use. Nitrile gloves are available to employees to be worn only during times of service when skin can be broken such as cuticle care. We’re holding ourselves to higher standards.
A common misconception nowadays is that anything ‘natural’ or eco-friendly is expensive, but this isn’t the case for Tenfold. They offer a limited menu of treatments that are all very reasonably priced. Take a look at their menu and price list here.
Throughout the whole process I never felt rushed. It was a calming experience that actually felt like a treat, unlike previous visits to franchised salons where the aim tends to be quantity over quality (Sorbet, I’m looking at you). I also very much enjoyed the cool yet chilled playlist they had going. No radio or deafening top 20 hits (no offence if that’s what you’re into).
The whole Tenfold team was friendly and helpful and had me feeling like royalty. My therapist was very gentle and kept checking in with me to make sure that I’m enjoying the treatment. The day after my pedi I was contacted to find out if I’m still happy with my treatment and polish application. This meant the world to me as I’m a stickler for quality customer service.
I have definitely found my new favourite salon and I cannot wait to visit them again. My friends and family members can also expect a visit to Tenfold soon to share in my experience.
Tenfold is also available for private functions like corporate outings and bridal parties. View details here.
Thanks again to Georgia and her amazing team for having me!
If you’re planning a trip to Tenfold I recommend a visit to the loo before settling in for your treatment. The loos are unfortunately located in the upstairs part of the Trumpet building past Afrikoa Café.